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By Better Swag · Updated September 8, 2026 · 5 min read
SwagUp sells swag packs on a platform with four membership tiers, from free to $999 a month, plus storage fees billed twice a year. Better Swag has no platform, membership, or software fee, ships catalog products one at a time from our own warehouse, and manufactures fully bespoke products at the factory. SwagUp is a strong pick for pre-assembled packs at scale. Better Swag is for teams that want the product itself to be the point.
| Better Swag | SwagUp | |
|---|---|---|
| Platform or membership fee | None | Basic free; Silver $80 to $99/mo; Gold $400 to $499/mo; Platinum $800 to $999/mo |
| Storage | Our warehouse, included | Billed every six months per item, free only on Platinum |
| Custom manufacturing from scratch | Yes, our own team at the factory, sample in your hands first | Custom branding and mockups; dedicated design team on Platinum |
| Minimums | None on catalog; bespoke by product | Not stated on their pricing page |
| Production time | Catalog two to four weeks; bespoke sampled first | Three to four weeks typical, expedited on higher tiers |
| Global shipping | Worldwide, included | Global fulfillment on Platinum |
| Integrations | HRIS and CRM triggered gifting | HRIS, Salesforce, HubSpot, Slack |
Checked against their public site and pricing pages on September 8, 2026. Platforms change their plans; if something here is out of date, email eric@betterswag.com and we will fix it.
Better Swag. You pay for the product, decoration, and shipping. There is no platform fee, no membership, and no storage bill. That is true at one unit and at ten thousand.
SwagUp. The platform is included in every tier, but the tiers unlock the things a program needs: free samples at Silver, the shop and integrations at Gold, free storage and a design team at Platinum. Storage is billed every six months per pack and per item until you reach Platinum.
Bottom line. Teams that want the tier features and can carry the membership and storage lines should pick SwagUp. Teams that want the invoice to show product, decoration, and shipping only should pick Better Swag.
Send us your last swag invoice. We re-quote the same items with no membership line and no storage line, within one business day.
Re-quote my invoiceBetter Swag. Studio makes products that did not exist before: cut-and-sew apparel, knitwear, plush, packaging, made at the same factories fashion brands use with our own full-time team there. You approve a physical sample before production.
SwagUp. SwagUp offers custom branding, unlimited mockups, and a dedicated design team on its top tier. Its catalog is built around packs of branded products rather than manufacturing from scratch.
Bottom line. Teams that want a logo on good products can use either. Teams that want a product made from scratch should pick Better Swag, since SwagUp does not manufacture.
Better Swag. Catalog products ship one at a time from our warehouse, so a new hire kit goes out the week someone starts with nothing pre-assembled. Stores and gift links let recipients choose size and address.
SwagUp. Packs are SwagUp's core product: curated or custom, assembled and stored, shipped in bulk or to individuals. Redeem pages let recipients choose.
Bottom line. Teams that want hundreds of identical boxes assembled and stored should pick SwagUp. Teams that want each recipient to choose, or that do not want to hold inventory, should pick Better Swag.
Bring us the list of what you order today and what sits in storage. We quote the same items from our catalog, mock them with your logo, and set up a store or gift link with no platform fee. Existing inventory can ship to our warehouse. Nothing to migrate except a spreadsheet.
No. Not for the catalog, the stores, the gift links, or the integrations. You pay for product, decoration, and shipping.
Their site says the platform is included in every tier and you pay for swag, shipping, warehousing, and custom integrations. Silver, Gold, and Platinum memberships are $80 to $999 a month and unlock samples, the shop, integrations, and storage discounts.
Yes. Ship it to our warehouse and we distribute it through your store or gift link alongside new orders.
Send us what you buy today. We come back with the same list, mocked up, priced, with no platform fee.